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Greenwashing

What Happened to Alternative Apparel?

How Sustainable is Alternative Apparel?

Atlanta-based brand, Alternative Apparel was established back in 1995. They were pioneers in sustainable and ethical fashion, and naturally, as the sustainability market grew so did the company. Under their original ownership, they were able to pass our sustainable brand criteria (powered by Remake) with a score of 53/100. But things […]

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How Ethical is Banana Republic?

How Ethical is Banana Republic

Over the last five weeks, we’ve been digging into some of the biggest names in fast fashion, helping you sort out what’s real progress and what’s meant to greenwash away consumer guilt. Following our extensive sustainable brand criteria, powered by Remake, each brand receives scores for transparency, maker well-being, environmental […]

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How Sustainable is Uniqlo?

How Ethical is Uniqlo

It’s week 4 of our 5 week blog mini-series: #fiveweeksoffails. We’re digging into some of the biggest names in fast fashion, helping you sort out what’s real progress and what’s meant to greenwash away consumer guilt. Following our extensive sustainable brand criteria, powered by Remake, each brand will receive scores for […]

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Ethical Fashion Certifications You Need to Know

The Complete Guide to Sustainable Fashion Certifications

With the rise of ethical fashion, many fashion brands are attempting to grow their audiences by using greenwashing techniques. Greenwashing is when a brand claims that their clothing is sustainable in order to get you to buy from them, when in fact they are not all that sustainable. A customer with […]

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We tested Allbirds and they failed. Here’s what happened.

Is Allbirds a Sustainable Brand

With the rise of sustainable fashion there has been a corresponding rise in greenwashing, aka brands exaggerating their sustainability efforts. In this new world of eco-consciousness, how are you to tell which brands are actually sustainable? We want you to know what’s really going on. Here’s what you need to […]

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Greenwashing Alert: H&M and Billie Eilish Collaboration

Greenwashing Alert H&M and Billie Eilish Collaboration

The new Billie Eilish x H&M collection just dropped on January 2, 2020, with H&M hailing it as “edgy and sustainable merch.” Call the collaboration what you will, just don’t call it sustainable. What the collection loudly puts forth in eco claims, it lacks in transparency and substance. No, we’re […]

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We tested Everlane and they failed. Here’s what happened.

Is Everlane a Sustainable Brand?

Call it Sustainable or Call it Greenwashing The sustainable clothing space is large and full of new brands popping up every single month. While the trend towards sustainability is overwhelmingly positive, how are you supposed to look at hundreds of brands and be able tell a sustainable one from one […]

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