If you caught our first guide, Can You Shop Black Friday Sustainably? Here’s How, you already know why mindless shopping doesn’t align with conscious style. Now, let’s turn intention into action.
Below is a hand-picked selection of the best online Green Friday deals and sales you can shop right now—curated from ethical, transparent brands that align with your values. Whether you’re gifting or stocking up on essentials, these conscious discounts help you save and support the good guys.
Think of this as your shortlist: where ethics meet opportunity. Scroll past the deals for a link to our full roundup of 35+ sustainable brand sales.
Top 15 Online Green Friday Deals and Sales
Here are a few of our favorites to help you get started. These deals tend to change quickly, so explore what feels right for you.
A Note About Deal Updates:
We’ll be updating this roundup regularly through the end of the month as new Green Friday promotions roll out. Some brands adjust their discounts during this period, so deals may evolve as we track the latest verified offers.
For a few brands—like 8000Kicks—we normally share exclusive Eco-Stylist reader codes (such as 10% off). But during Green Friday, their sitewide sales are even better than our code. We always highlight the best available savings for you. Transparency first.
1) Pact — 40% Off Organic Cotton Basics
Eco-Stylist is reader-supported. If you make a purchase using our links, we may earn a commission. We only feature fashion brands that pass our sustainable brand criteria. Learn more here.
Organic cotton basics made in Fair Trade Certified factories—perfect for stocking up on everyday essentials or gifting high-quality staples.
Pact is offering up to 40% off their entire website—check often because their deals change throughout the month.
2) Toad&Co — 50% Off Eco-Friendly Outdoor Apparel
Sustainable outdoor-inspired apparel with serious comfort. Great for layering pieces, cozy winter wear, and soft eco-friendly knits.
The deal: save up to 50% off everything! Get 25% off all fall and winter styles, plus 50% off all sale styles. Ends soon.
3) Outerknown — Up to 60% Off Surf-Inspired Sustainable Classics
One of the most trusted names in responsible men’s and women’s casual clothing. This sale includes best-sellers and deep discounts on past-season pieces.
Right now you can save up to 60% off all Outerknown styles. Get 30% off the entire site, plus up to 60% off sale styles. The furthest reaches sale ends Dec 2—they rarely run sales this good!
4) Taylor Stitch — Up to 40% Off Rugged, Responsible Menswear
Well-crafted, durable menswear made using ethical factories and responsible materials. This is a strong moment to buy clothes guaranteed for life.
For Black Friday save 20% on select styles plus up to 40% off on new styles added to Last Call. Sale ends Monday.
5) Kotn — 100% of Sales Goes to Building 2 Schools in Rural Egypt
Minimalist wardrobe essentials rooted in traceable, high-quality natural fibers. Great for elevated basics and timeless everyday pieces.
From Nov. 28—Dec. 2 Kotn is donating 100% of sales to building two schools in rural Egypt, where Kotn sources it’s Egyptian cotton. You’ll also receive a $50 Kotn gift card for supporting them during Black Friday weekend.
6) Subset — 25% Off Sustainable Underwear & Loungewear
Comfort-first, minimalist essentials built to last. Includes bras, underwear, and loungewear made from sustainable materials.
Save 25% off everything for Green Friday with code THANKS25. Ends soon.
7) MATE the Label — Up to 50% Off Clean, Non-Toxic Essentials
Earth-friendly women’s essentials made with clean, non-toxic materials. A great moment to grab elevated basics and soft everyday layers.
Get 30% off everything: tees, tanks, dresses, sweats, and more. Plus save up to 50% off on select sale styles.
8) KOIO — Up to 70% Off Italian-Crafted Sustainable Sneakers
Sustainable luxury sneakers crafted with premium materials and responsible production. Serious savings on styles built to last.
Save 15% off all shoes including up to 70% off on “deeper discounts” options.
9) Tentree — Up to 50% Off Planet-Positive Casualwear
Eco-friendly casualwear backed by real impact—each purchase plants trees. Cozy basics, outerwear, and everyday essentials on sale.
Save up to 50% off sitewide. Every purchase plants 10 trees too!
10) SAOLA — 30% Off Lightweight, Vegan Everyday Sneakers
Lightweight, low-impact, vegan footwear made from recycled and bio-based materials.
For Green Friday save 30% on all sneakers. Deal ends 11/30/25.
11) Brilliant Earth — Free Diamond Jewelry with Purchases of Ethical Fine Jewelry
Thoughtfully sourced, responsibly crafted fine jewelry made with recycled precious metals and ethically sourced gemstones. A beautiful moment to save on meaningful gifts that reflect your values.
They’re offering free diamond jewelry with every purchase over $1,000! Check out their current offers and use code CYBERMONDAY at checkout. Offer ends 12/1.
12) KNOWN SUPPLY — 30% Savings on Size Inclusive Fair Trade Apparel
Fair Trade Certified apparel where every garment is signed by the maker. High-quality tees, hoodies, and everyday basics that honor the people who made them.
Get 30% off all KNOWN SUPPLY clothes—including items already on sale! Discount applied automatically at checkout. This deal ends soon.
13) 8000Kicks — 45% Savings on Durable Hemp Footwear
Durable, water-resistant hemp sneakers designed for comfort and low impact. Great for travel, daily wear, and anyone who loves eco-forward innovation.
From November 21-30 get up to 45% off, depending on your cart size:
- Shop $50 – Get 15% off
- Shop $100 – Get 25% off
- Shop $200 – Get 35% off
- Shop $400 – Get 45% off
14) ColieCo — 20% Off on Handmade, Made-to-Order Lingerie
Ethically handcrafted lingerie and swimwear made to order using deadstock and eco-conscious fabrics. Perfect for conscious shoppers who value slow fashion and personalization.
Save 20% off everything on the site now until December 1. Plus for every order placed over the BFCM weekend, they’ll be making a donation to the Awaj Foundation to support ethical fashion.
15) Avocado — Deals on Certified Organic Mattresses & Bedding
Certified organic mattresses, pillows, and bedding made in the USA with transparent supply chains and high sustainability standards. A top choice for upgrading your sleep sustainably.
Save up to 20% off on Avocado’s site, including up to $1800 off on a new organic mattress.
Explore the Full Ethical Brand Deals List Right Now
If you want all the verified sustainable brand sales in one place, here’s your link:
👉 35+ Sustainable Brand Deals (live now)
From eco-leather boots to compostable accessories, that page lists the full spectrum of options—including brands you may not know yet—but should.
How to Choose the Right Sustainable Black Friday Deal for You
Since you’re already familiar with the “how” from our earlier guide, here are three quick filters to pick wisely:
- Need vs. want: If you didn’t plan for it, maybe skip it.
- Longevity: Will you wear it five years from now?
- Brand mission: Does the brand transparently show its values, workers, and materials? If you’re shopping Eco-Stylist certified brands you’ve already got this one covered.
Why These Deals Matter
By shopping the right sales, you support brands that do things differently—fair wages, transparent supply chains, eco-friendly materials. When you buy from them during the season’s biggest promotional moment, you amplify their impact.
Wrap-Up: Shopping Smart in the Sale Season
They say Black Friday is about the biggest discounts. We say: it’s about the biggest opportunity—to shift how fashion works.
So if you’re going to shop this weekend, do it with purpose. Support the brands changing the game. Skip the ones that only change the price tag.
Share This Guide. Grow the Impact.
If this roundup helped you find better online Green Friday deals and sales—or made shopping sustainably feel a little easier—share it with someone who’s trying to make more conscious choices, too.
Real change scales when we learn together.
Article last updated: 11/30/2025.
Garik Himebaugh is the founder of Eco-Stylist, the go-to resource to find ethical clothing. He’s also a sustainable personal stylist and international speaker on all things sustainable fashion. Garik loves coffee, climbing, and clothes.
