Untouched World is a New Zealand–based fashion brand known for its commitment to sustainability, responsible production, and timeless design. Founded in 1995, the brand focuses on high-quality knitwear and everyday essentials made from natural fibers such as merino wool, alpaca, and organic cotton. Rooted in New Zealand’s natural landscapes, Untouched World prioritizes environmentally conscious materials and ethical manufacturing practices. By producing durable garments designed to last beyond seasonal trends, Untouched World encourages a slower, more thoughtful approach to fashion consumption. In addition to its clothing collections, the brand supports environmental education and conservation initiatives through the Untouched World Foundation, further reinforcing its mission to protect the planet and inspire future generations.
Untouched World
Untouched World is a New Zealand–based fashion brand known for its commitment to sustainability, responsible production, and timeless design. Founded in 1995, the brand focuses on high-quality knitwear and everyday essentials made from natural fibers such as merino wool, alpaca, and organic cotton. Rooted in New Zealand’s natural landscapes, Untouched World prioritizes environmentally conscious materials and ethical manufacturing practices. By producing durable garments designed to last beyond seasonal trends, Untouched World encourages a slower, more thoughtful approach to fashion consumption. In addition to its clothing collections, the brand supports environmental education and conservation initiatives through the Untouched World Foundation, further reinforcing its mission to protect the planet and inspire future generations.
Transparency
- High local production transparency: Approximately 94% of Untouched World’s garments are made in New Zealand, often in their own workrooms, allowing the brand to maintain close oversight of production and working conditions.
- Detailed supply chain disclosure: The company maintains a supply chain matrix that traces garments beyond final assembly, documenting where fabrics and raw materials originate and mapping deeper tiers of production.
- Credible third-party certifications: Untouched World sources materials such as merino wool through programs like ZQ™ certification, which verifies responsible farming practices, animal welfare, and environmental stewardship.
- Publicly accessible sourcing information: The brand openly shares sourcing details and verification tools through initiatives like Know Your Stuff, giving consumers deeper insight into how their clothing is made.
- They earned a perfect score in our transparency section.
Fair Labor
- Supplier Code of Conduct: Untouched World publicly shares a Supplier Code of Conduct that sets expectations for fair wages, safe working conditions, and responsible labor practices across its supply chain.
- Living wage commitment in parts of the supply chain: Some manufacturing partners pay workers a living wage and provide additional benefits, such as staff facilities, training, and supportive workplace environments. However, it is not publicly disclosed what percentage of workers receive a living wage.
- Fair partnerships and responsible purchasing: The company works with suppliers that value their workers and pay fair wages, and it commits to fair order timelines and pricing that allow suppliers to cover living wages and rising costs.
- Social impact partnerships supporting decent work: Through collaborations such as Project U with Joyya, garment workers—many previously affected by poverty or exploitation—gain access to fair employment and opportunities for education and professional development.
Sustainably Made
- Responsible natural materials: Untouched World prioritizes natural, renewable fibers such as merino wool, alpaca, silk, and organic cotton. Many of these materials come from farms that follow responsible land management and animal welfare standards, helping reduce the environmental impact associated with conventional fiber production.
- Measurement and reduction of carbon emissions: The company measures its carbon footprint and works to reduce emissions throughout its operations, including sourcing, manufacturing, and logistics. Untouched World also takes steps to offset remaining emissions and continually improve energy efficiency within its production processes.
- Water-conscious production: By focusing on natural fibers and responsible processing, Untouched World aims to minimize water use and pollution throughout its supply chain. The brand works with partners who prioritize careful water management and reduced chemical use during textile production.
- Durability and long product life: Untouched World designs garments to be durable and timeless, encouraging customers to wear pieces for many years rather than replacing them frequently. By focusing on longevity and quality, the brand helps reduce textile waste and the environmental footprint associated with fast fashion.
