atavío is a fashion brand based in Oaxaca, Mexico, founded by two Oaxacan women and rooted in local culture and craftsmanship. The brand blends contemporary design with traditional Oaxacan inspiration, incorporating regional techniques and textiles into modern, wearable silhouettes. Working primarily with natural materials such as linen, cotton, and clay, atavío emphasizes a tactile, earth-connected approach to design. In addition to garments, the brand creates handmade clay pieces produced in its studio, further grounding its work in local artistry and process. Atavío’s collections reflect a balance between heritage and innovation, highlighting the richness of Oaxacan craftsmanship while reinterpreting it through a clean, contemporary lens.
atavío
atavío is a fashion brand based in Oaxaca, Mexico, founded by two Oaxacan women and rooted in local culture and craftsmanship. The brand blends contemporary design with traditional Oaxacan inspiration, incorporating regional techniques and textiles into modern, wearable silhouettes. Working primarily with natural materials such as linen, cotton, and clay, atavío emphasizes a tactile, earth-connected approach to design. In addition to garments, the brand creates handmade clay pieces produced in its studio, further grounding its work in local artistry and process. Atavío’s collections reflect a balance between heritage and innovation, highlighting the richness of Oaxacan craftsmanship while reinterpreting it through a clean, contemporary lens.
Transparency
- atavío is a vertically integrated brand meaning they own the workshop where most of their clothes are made.
- The 2 founders make most of the clothes in their workshop and occasionally have the help of one seamstress when demand is high.
- atavío has a local supply chain mostly from Oaxaca with some of the fabrics coming from other parts of Mexico.
- The brand shares as much information as they can about their supply chain while still protecting the relationship they have with their fabric supplier in Oaxaca.
Fair Labor
- atavío is a living wage brand and the 2 owners make most of the clothes themselves.
- They are also able to manage fair labor practices directly since most of the clothes are made right in their studio.
- atavío could improve their Fair Labor score by having a Code of Conduct and ensuring benefits for the makers.
- It’s worth noting that they are a small vertically integrated brand where the owners make most of the clothes.
Sustainably Made
- atavío makes all of their clothes from natural materials including linen, cotton, and clay.
- Their packaging is plastic free and they ship via FedEx.
- atavío has a circularity program where they take back and re-sell any of their clothes that customers no longer want.
- They also offer free repairs right in their store.
- They are a slow fashion brand and they save and re-use fabric scraps and cutoffs that are generated during production.
- atavío could improve their sustainably made score by having a plan to share and reduce their CO2 and water footprints.
